SugarCRM CEO talks customer engagement, selling, and the empowered digital Consumer:
A buyer's guide to develop strong customer relationships and interactive in a digital world. Important tips for each executive person and sales manager.
The term "customer commitment" expresses the value and importance of interaction with buyers.
We all want prospects and clients to interact positively with our brand and products. While dissatisfied customers often share their stories online, convert fans into customers, or even brand advocates, is another story.
On one level, it's simple. If customers like your product or service, it is natural to tweet about you "Like" it on Facebook, and tell their friends how good you are.
Everything is obvious.
The true sense of commitment to the client mounts the mindset, processes and technology required to delight customers to participate consistent and positive.
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