SugarCRM Chief Executive commitment to customer conversations, digital consumer sales and empowered

SugarCRM Chief Executive commitment to customer conversations, digital consumer sales and empowered:

 The term "customer commitment" expresses the value and importance of interaction with buyers.

We all want prospects and clients to interact positively with our brand and products. While dissatisfied customers often share their stories online, convert fans into customers, or even brand advocates, is another story.

On one level, it's simple. If customers like your product or service, it is natural to tweet about you "Like" it on Facebook, and tell their friends how good you are.

Everything is obvious. The true sense of commitment to the client mounts the mindset, processes and technology required to delight customers to participate consistent and positive.

Recently, I received excellent serviceComcastCares Twitter based team to Comcast customers, a company recognized as offering the service lousy service. His response prompted me to participate by submitting an unsolicited positive Tweet:

    Thank you very sensitive soutiencomcastcares. If this is the "nouveaucomcast" so I love it!

    - Michael Krigsman (mkrigsman) August 8, 2015

To make the positive engagement happens, Comcast had to create a new paradigm of customer service itself:

    Organize a team of customer service and develop their experience with Twitter
    Empower the team to solve, analyze and resolve customer problems
    Create a political and operational support for the team to coordinate resources outside their group, including technicians and supervisors

The active and positive participation of the customer arises when a company exceeds the noise and buyers take note.

With this background in mind, I asked Larry Augustin, CEO of SugarCRM, to be a guest on CXOTalk. Larry is a serial entrepreneur focused today in managing customer relationships as the delegate of SugarCRM.

One of the most interesting segments of this episode occurs towards the end, when Larry deals with the relationship between the customer and consumer engagement is called power.

If you are a buyer, I suggest to watch this video and then read carefully to Larry.